KUALA LUMPUR – The Malaysian Chinese Restaurant Association (MCRA) has raised concerns over rising operational costs faced by businesses due to a recent crackdown by Kuala Lumpur City Hall (DBKL) on non-compliant signages.
MCRA President, Gao Haoyun said the enforcement action has added financial strain to an already challenging business environment, with restaurant owners grappling with higher costs for ingredients and labour.
“The cost pressure from signage enforcement cannot be ignored. From design and production to installation, every step imposes significant financial burdens,” Gao said in a statement yesterday.
He described signages as more than just identifiers, emphasizing their role in reflecting a business’s corporate culture.
Focus on Malay Language Requirements
The crackdown reportedly targeted signages not displaying Malay language in areas such as Segambut, Pudu, and Jalan Silang, according to a report by China Press last week.
However, DBKL advisory board member Andre Lai clarified that the operation was aimed at all illegal signages, not specifically those using the Chinese language.
This follows allegations last month that DBKL was selectively targeting Chinese businesses during a similar operation, an accusation the local authority has denied.
Economic Contributions of Chinese Businesses
Gao urged DBKL to consider the broader economic and cultural contributions of Chinese food and beverage businesses, which he said are vital to Malaysia’s economy.
“The sector provides over 100,000 jobs and serves as a key driver of economic growth, fostering cultural exchange and cooperation between Malaysia and China.
“Significantly, 85 percent of these businesses operate through Malaysia-China partnerships, integrating into the local business ecosystem while promoting multiculturalism,” Gao added.
DBKL has yet to respond to MCRA’s statement, but the operation has sparked broader discussions on the balance between regulatory enforcement and the need to support businesses amid economic challenges. -MalayaDailyToday
