JAKARTA – Malaysia is ramping up its regional tourism drive with a stronger presence in Indonesia, as Tourism Minister Datuk Seri Tiong King Sing announced an extension of the Visit Malaysia campaign through to the end of 2027.
Speaking at a tourism promotion dinner here, King Sing said the decision reflects Malaysia’s commitment to sustaining momentum in attracting international visitors amid evolving global conditions.
“We are extending the campaign until December 31, 2027 to give more travellers the opportunity to experience what Malaysia has to offer. This is about maintaining consistency in our outreach and ensuring Malaysia remains top of mind,” he said.
He described the Indonesia mission as a key step in deepening strategic collaboration with industry players, noting the strong turnout as a reflection of enduring ties between the two nations.
“The presence of our Indonesian partners tonight speaks volumes about the strength of our relationship. This is more than tourism, it is about a shared history, shared culture and a connection that continues to grow,” he said.
King Sing emphasised that Malaysia and Indonesia, as neighbouring nations with close cultural and linguistic roots, are uniquely positioned to strengthen cross-border tourism.
“It is this familiarity, combined with our diversity, that makes travel between our countries meaningful. There is always something relatable, yet something new to discover,” he said.
The Malaysian delegation to the mission comprises around 50 organisations spanning state tourism boards, travel agencies, healthcare providers, airlines, hotels and resorts, Malaysia My Second Home agents as well as tourism product operators.
“This reflects our seriousness in expanding partnerships and creating more opportunities within the tourism ecosystem, especially with Indonesia as one of our key markets,” he said.
At the same time, King Sing invited Indonesian partners and travellers to experience Malaysian culture firsthand through the Malaysia Food and Cultural Promotion currently taking place at Le Méridien Jakarta until May 2.
He also encouraged Indonesians to visit Kuala Lumpur this weekend to catch the vibrant World Labour Day celebrations and the Water Musical Festival at Bukit Bintang.
“These are the kinds of lively, immersive experiences that define Malaysia. We want visitors to feel the energy, the culture and the warmth of our people,” he said.
King Sing added that Malaysia remains committed to strengthening ties with Indonesia through tourism, cultural exchange and closer industry collaboration.
“Our doors are always open. We welcome our friends from Indonesia to rediscover Malaysia, not just as a destination, but as a place that feels like home,” he said. -MalayaDailyToday
