KUALA LUMPUR – At SMK Seri Keramat, the walls speak louder than words. Bright banners stretch across corridors and school gates, shouting a message that no one can ignore: Bullying ends here.
This is not just another school campaign or a week-long awareness program. It is a crusade an unyielding commitment to build a culture of respect and empathy, led by the school’s Counseling and Guidance Unit (UBK).
“We want our students to grow up in an environment that values empathy and compassion,” said school counselor Siti Noor Adilah Abdul Hamid, the heart and soul behind the initiative.

“Too often, bullying is dismissed as ‘just teasing,’ but the truth is it can break confidence, crush potential, and leave emotional scars that last for years.”
Her voice carries weight, because she has seen it all. From cruel shoves in the hallways, whispered insults that cut deep, to the silent cruelty of excluding someone from a group chat, bullying is rarely visible, but always painful. In today’s digital age, it even follows victims home morphing into cyberbullying that invades their phones, their feeds, their lives.
The impact, she explained, can be devastating. Victims often become withdrawn, lose interest in learning, and sometimes stop coming to school altogether.

Some are forced to transfer; others carry trauma that shadows their future. “And it doesn’t just affect the victim,” she added. “Every act of bullying changes the atmosphere for everyone. Friends, classmates, even silent witnesses are drawn into that toxic cycle.”
That’s why, since August, the school has been on the offensive. The program began with a visible statement anti-bullying banners placed at strategic corners of the school so that the moment students step in, they are reminded: kindness is the rule here.

But the heart of the movement lies in the activities. A relaxed dialogue session, Bual Santai with PDRM, brought police officers face-to-face with students.

Questions flew about safety, about rights, about what to do when bullying crosses the line into crime. For many, it was the first time they realized: they are not powerless.
Parents were not left out either. Through talks led by experts such as Datuk Dr Hassan Ali. They were reminded that empathy and discipline begin at home.

Without guidance and love, children often turn to outside influences sometimes becoming bullies themselves, hungry for attention.
Teachers, meanwhile, were reminded that their role is double-edged: not only shaping minds, but also shaping hearts.
The campaign reached a crescendo when the school hall welcomed unexpected guests. Rock legend Datuk Hattan, Ijam Medicine, and football stars from Selangor FC took the stage not just to entertain, but to inspire.

They told students that respect, discipline, and hard work are the true keys to success. The crowd roared, but the lesson sank deeper than applause.
“When idols emphasize respect and discipline, students listen differently. It sticks,” said Siti Noor Adilah with a smile.

Behind the scenes, the support system is strong. The school’s Parent-Teacher Association (PIBG), led by Dato’ Zainol Abidin Mohamed, and the Gombak District Education Office (PPD) have been hands-on, ensuring this movement never fizzles into empty slogans.
Because here, everyone understands: bullying is not the burden of schools alone. It is a community responsibility.
“We want our students to be more than just academically excellent,” Siti Noor Adilah concluded. “We want them to grow into individuals who are brave enough to reject violence, to stand up for what is right, and to respect others at every step.”

And so, at SMK Seri Keramat, the anti-bullying message is not just written on banners or echoed in speeches. It’s woven into the school’s spirit, carried by teachers, parents, police, and even celebrities.
Together, they are proving that kindness can be louder than cruelty and that the fight against bullying is, at its heart, a fight for the future. -MalayaDailyToday