KUALA LUMPUR – Tourism Malaysia, in collaboration with Star Media Group, today launched the Star Karnival Cuti-Cuti Malaysia 2025: a strategic initiative aimed at reinvigorating domestic tourism and encouraging Malaysians to rediscover the country’s hidden gems.
The launch was officiated by the Minister of Tourism, Arts and Culture, Tiong King Sing, who highlighted the campaign’s goal of strengthening national pride through travel and expanding tourism beyond popular destinations.
“Cuti-Cuti Malaysia is more than a slogan. It’s the shared joy of family road trips, the taste of a local dish discovered in a quiet town, and the thrill of stumbling upon a view you never knew existed,” said the Minister.
The campaign, set to run throughout the year, will roll out nationwide, showcasing unique travel experiences across all states, from urban centres to the rural heartlands. The carnival aims to spotlight under-represented destinations, support local economies, and deepen appreciation for Malaysia’s cultural and natural richness.
In his remarks, Dato’ Seri Tiong called on media and industry partners to move beyond stereotypical portrayals of Malaysia’s tourism offerings and instead promote immersive, culturally relevant experiences that inspire pride among Malaysians.
“Tourism promotion must be more than postcard images. It should reflect the soul of the country: our diversity, our creativity, and our stories,” he added.
The launch of the Star Karnival serves as an important foundation for the upcoming Visit Malaysia 2026 campaign. Tourism Malaysia remains committed to building strong public-private collaborations that foster sustainable, inclusive tourism and elevate Malaysia as a premier travel destination.
